Inspired Method

Team

NO SURPRISES | FIXED MONTHLY FEES | WEEKLY ONE TO ONE STRATEGY SESSIONS

Inspiring businesses to tell their unique story & attract raving fans!

What do a CPA, an electrician and a teacher have in common?
A one-of-a-kind marketing company!

Inspired Method isn’t your average digital marketing agency. Having an in-depth knowledge of business development, financial management, and sales systems, we know the struggles that entrepreneurs have. That’s why we created a unique and proven method to help businesses to grow.

We look forward to meeting you!

Team icon Edmonton business coach

A Dynamic Team

Josh has operated his successful CPA firm for several years and identified the three top reasons why businesses fail.

  • Inability to attract enough customers.
  • Running out of cash.
  • Not knowing how to build the right team.

The one missing component that Josh had been needing to develop was a marketing system that he could help his clients solve the number one problem, getting customers. Karen, Trevor and Josh met at a local networking event. It soon became apparent to the trio that they all had the same driving passion to help small businesses succeed.

Together they developed a system that is effective for any small business. This system is the result of a combined four-year journey to learn what digital marketing strategies and processes actually work.

THE MASTERMINDS

Edmonton business coach Trevor Samons Headshot

Trevor Samons

Owner and Client Advisor

Trevor was born and raised in Edmonton, Alberta. His path to becoming a digital agency owner began in the late 1990s. In the late 90s he enrolled in college to pursue a marketing diploma at a local business school. Trevor did his practicum at a web development company that hired him upon graduating with honours. Upon moving to Calgary Trevor began honing his selling skills and learned the value of relationship-selling, holding positions in pharmaceutical sales and medical equipment among others. After several years as a sales rep across southern Alberta, Trevor and Karen made the move back from Calgary to their home city of Edmonton.

Once back in Edmonton, a small business was purchased all the while Trevor transitioned from sales and marketing to become an electrician. After more than a dozen years in the trade and three home-based businesses, he decided that it was time to hang up his tool belt and pursue his true passion, marketing.

Learning firsthand the challenges that small businesses face, he wanted to create a business to help small businesses win. Going back to his roots in digital marketing, Trevor did a deep dive into discovering the best and most practical ways to attract more customers to local businesses.

Partnering with his wife Karen was a dream made into reality. Now they are a dynamic team that is fully committed to transforming small businesses everywhere.

Edmonton business coach Karen Samons Headshot

Karen Samons BEd

Owner and Client Advisor

Karen’s pathway to entrepreneurship wasn’t a straight line. Graduating from the University of Alberta with a Bachelor of Education degree, she began teaching in exclusive private schools in both Edmonton and Calgary. Karen stepped away from teaching full time to be a full time mom. She intertwined her passion for teaching and developing children’s learning by starting a day home. After operating that for five years, Karen wanted to expand her education by enrolling in business courses with a focus on marketing. Being a people person, she is energized by working and collaborating with others. Karen threw herself into mastering social media. She and her husband After running several home-based businesses Karen’s passions grew to include helping business owners with digital marketing services. Karen is continually honing her skills on social media and is sharing that knowledge with her clients.

Edmonton business coach Josh Spurrell Headshot

Josh Spurrell BMgmt,
CPA, CA

Tactical Support

Josh began his business career as a construction contractor. Most accountants only experience running their own business after they complete a business degree and a professional accounting designation. Many accountants never experience the challenges of running a non-accounting business. This allowed him to have the unique experience of being on “the other side of the accountant’s desk” and drive him to help other business owners.

Upon selling his business he attended Concordia University where he was the recipient of the Jimmy Condon athletic scholarship and the Concordia academic scholarship. In his final year at Concordia, he also led the winning team in the management simulation challenge of 4th-year business students and completed a management practicum with the City of Edmonton where he was charged with developing cost-effective environmental solutions for recreation facilities.
Upon graduating with a Bachelor of Management Josh has worked exclusively in public practice since 2008. He successfully wrote the Uniform Final Examination (UFE) into the Chartered Accountant profession in 2010, after passing each module of the Chartered Accountant School of Business program on the first attempt, in a compressed schedule. During his time in public practice, he has worked extensively with medical and construction professionals.
Josh is a Certified Advanced QuickBooks Online ProAdvisor and enjoys helping clients obtain reliable financial information through the implementation of modern accounting systems. He is also a firm believer that to maximize their chances of success, business owners should implement progressive tax strategies, formalize a business plan, and then put in place a system to analyze performance against that plan to ensure adjustments can be made before it’s too late!

Trophy icon Edmonton business consultant

Join a Winning Team

Inspired Method is looking for the right people to join our team. If knowing that 50% of small businesses fail is unacceptable to you and you want to be part of the solution, we may have a place for you.

We value people with a relentless curiosity for digital marketing and a passion for helping others. It is our belief that when you find the right people aligned with a single purpose of being the best in the world at what you do, that’s when greatness happens.

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