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Inspiring businesses to tell their unique story & attract raving fans!
The Proven Path
As a business consultant in Edmonton, we’ve learned that the most common reason for business failure is the inability to attract enough clients. When the owners of Inspired Method started their careers decades ago, advertising was simpler. Whatever local company had the biggest ad in the phone book was likely acquiring customers more efficiently than their competitors.
However, with the emergence of digital advertising, the options available to entrepreneurs has increased. Further, the complexity of executing these strategies has increased. This has resulted in people with decent computer skills and no experience with growing real businesses, masquerading as “marketing experts”. Ultimately, they usually end up executing strategies based on feelings.
Unfortunately, you can’t deposit feelings at the bank. We walk entrepreneurs down the proven path to grow a small business. This path has emerged through our decades of combined experienced and tends to transcend industries. Although all small businesses are custom by nature, certain “conveyor belt” initiatives are likely necessary in any industry, to efficiently maximize the chances of moving a potential customer through the sales process. We like to say, we care too much to let you base your marketing efforts on feelings.
Google Places is the single most effective place to start for any small business when it comes to online marketing. It is a free service that helps a business reach millions of users in the quickest way possible. Once a business is found it can connect with its customers. Google My Business allows customers to give reviews to any business listed on it. Once 40 reviews are received the business becomes even more visible to Google users. Other items that can be listed on a Google My Business account are website URL, updates & offers, address, hours and more.
Every small business has a unique look and feel. Well thought-out colors, images and designs go into how a small business is perceived by the world around it. Once this is established, a small business can project itself as a large business. For example, having employees show up to a job wearing branded shirts makes any business look sharp, serious and ready to perform. Once the brand is created, the next step is to brand everything possible.
A No-Brainer is something that a company or business would offer to its potential clients. Being that it’s usually free or close to it, it just doesn’t make sense for ideal clients to say no to it. This offer is something that will help solve a problem and it doesn’t cost anything to get it. When it’s given away, whatever it is, it becomes enticing for people to come in and eventually become a paying customer.
Being a business consultant in Edmonton we know the value of having a clear marketing and sales process that converts visitors into customers is the lifeblood for any small business. There must be a repeatable sales process for all the employees and employers of a business to go through in order to consistently grow the business. How each person in the business handles objections, intakes customers, follows up with customers and ultimately treats buyers must be scrutinized and systematized in order to gain the reputation that is necessary for not only staying in business but growing the business.
YouTube, a video hosting site, is owned by Google and is the second most used search engine by users around the world. It hosts a large audience but with less competition. It is free to use and includes a robust analytics dashboard. As a business consultant in Edmonton, we use video as an integral part of our SEO strategy. YouTube gives any small business leverage for brand exposure.
PROBLEM, VISION, MISSION & vALUES
Every company has a ‘Big Idea’ or vision. This must be thought out, expressed and put into words so that no only others know, but so that the company itself is clear on it. Figuring out what problem is being solved, how it will be solved, what is to be gained by solving it and what values will be adhered to in the process of it all is inherently important to the foundation of every small business.
Standing out in the marketplace is one of the hardest and most sought out endeavors for any small business. What makes a business different than its direct and indirect competitors is what makes it unique. A raving fan base is built on this. Giving ideal and likely buyers a reason to keep buying from you sets you apart. It could be more than one item but likely would include at least one of the following: service, product, payment terms, location, price and more.
GOOGLE FRIENDLY WEBSITE
Search Engine Optimization is a strategic method of creating enough written content on a website as well as being compliant to the rules of Google in order to be found on page one of Google searches. When a website is designed and updated regularly, a business’ website will remain on page one of search results. Long gone are the days of creating a website and hoping searchers will find it. Website design and content go hand in hand with keeping a business on the minds of its ideal buyers.