Vancouver Business Coach | Social Media Strategies
While it is not absolutely necessary for businesses to be active on social media according to Vancouver business coach. When used properly, can be an effective tool at finding ideal and likely customers for the business. And turning them into buyers of their products and services.
However, before a business owner starts creating their social media sites. And starting putting content on them. They need to be very aware of not only what they should be doing. But what they should be avoiding as well.
One of the first things that is very important to note. That 32% of customers that send messages to business on social media. Expect a response within thirty minutes.
However, the rest of the people that send a message to businesses on the social media. Should get a response within an hour. In order to feel like they are not being ignored.
Studies have shown in fact. That when businesses respond to an inquiry on social media within an hour. It increases customer satisfaction, increases the closing rate. And increases trust with customers.
Since the goal of being on social media. B to sell more products and services. They need to ensure that they have the processes and resources. In order to respond in a timely fashion.
To have the resources in place. Will mean that they can take all of the inquiries that they get on social media. And turn that into close business. However, if they do not have those processes and resources.
And try to be involved online anyway. Not only could they cause customers to go somewhere else. They would already have a very negative feeling about the business. And the business had not even done anything at that point yet.
Therefore, they need to be very careful. That they are going to be able to respond to all messages in a timely fashion. And some business owners think that they can do this through the use of automated responses. And chat bots
And while this can help them bridge the gap. Between the first contact from someone on social media. To when a real life person from their business can respond. It should not be depended on as the only contact.
Not only can people tell when they are chatting with the robot. But they are also on social media. So that they can engage with humans. And so it is going to be very poor and that they do talk to a person.
This is just one important tip that business owners need to know. For more information on how to going to be able to be on social media effectively. Business owners should contact their Vancouver business coach for a meeting.
While social media is not necessary for all businesses. Because they can have an effective sales and marketing strategy without it. Used correctly, can help businesses find their ideal and likely customers. And grow their revenue.
For help with this and other marketing and advertising strategies. Business owners can contact Vancouver business coach for meeting, to find out how they can benefit.
Vancouver Business Coach | Social Media Strategies
It is very important for business owners to find their ideal and likely customers says Vancouver business coach. And when they do this online, they can build community around their brand. And have raving fans for their business.
However, this takes careful planning. And doing the right things on social media. As well as avoiding missteps that can cause them to lose customers. Even before they done anything online.
Ultimately, the idea is to get customers to know, like and trust the business. Because when they have those three factors. They will be able to generate sales for their business.
And while it is important for customers to not buy from faceless corporations. As they prefer buying from businesses they know, like and trust. It is also very important to show the human side on social media.
Especially because the reason why people are on social media in the first place. Is because they want to be social, and interact with people. So when a business shows their human side.
They will have a lot more success at advertising and marketing on social media. Because they will be interacting as people, with other people. However, this takes some careful planning.
It can is start with introducing the business owners and staff through photographs and bios on their website and social media. As well as ensuring company stories, and their mission, vision and core values.
So that not only will people see who the people are behind the business. What is most important to them, and what their goals are in business says Vancouver business coach.
They will start attracting people who identify with those values. Or people who share the same values and vision. This way, when they start being attracted to the business.
When entrepreneurs are able to find out what is most important to them. They can create content that has extremely high value to those ideal and likely customers.
And while this is definitely possible through posts, and pictures. The video is actually the strongest way to do this in the quickest amount of time. And while some business owners are camera shy.
And other business owners think that they do not have the money to create high-value videos. It is not about creating a professionally done video, that looks very corporate.
When the video is done rough, and is not polished. It will help the ideal and likely customers. See that it is done by humans, and not a faceless corporation at all.
However, just putting out high-value content, and showing their human side is not enough. They also need to create engagement. In order to inspire that relationship with their ideal and likely customers.
Paying attention to what those customers are putting out on their own channels. In sharing it. To show that their feedback is valuable. Is just one of the ways that they can do this says Vancouver business coach.
Also, they can get engagement through holding contests, competitions or online poles. That will inspire people to get involved. Even if it is for a prize.
Creating this community takes work. But when done properly. Can be a great way for businesses to sell more products and grow their business.