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Edmonton Business Consultant | Growing a Brand Customers Trust

Edmonton Business Consultant | Growing a Brand Customers Trust

Many entrepreneurs may not realize how important growing a relationship with potential customers is says Edmonton business consultant. And while they think they might have a great marketing plan, because they know where they are going to advertise their business, and have a great advertising plan. They might not have what message they are going to use figured out.

It is very important for all business owners to know, that consumers want to purchase products and services from companies they know, they like and they trust. And it is going to be very difficult for any business matter how big or small they are. To get people to know and like them if they do not see the people behind the business.

Since people identify with people, it is very important that entrepreneurs not only show the people behind the business. But what their unique story is. To help ensure that customers can identify with them.

Just like Gary Vaynerchuk has been famous for saying, your number one goal is to tell your story to your customer wherever they are. And preferably at the moment they are deciding to make a purchase.

Even the largest and most well-known corporations understand that not only do they need to continually work at advertising and branding. But that they need to show a face of their business, in order to generate sales.

This is the reason why most large corporations use celebrities to endorse their products and services. So that they can put a face to their business. To help generate sales.

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Ideally, Edmonton business consultant says they will choose celebrities that have characteristics or traits that they want associated with their brand. So that customers can associate those traits with that product.

This is why large soft drink companies use famous singers to promote their brand. Because they want customers want to associate a good feeling that they have when they listen to those songs. As well as the glamour of fame be associated with consuming their product.

And while they spend millions or more on advertising every year. This is not necessarily an effective strategy for the typical small business owner. They can take the lesson from these large corporations, of needing to have a face of the business to sell products.

This is the reason why the team page of the company’s website is the single most visited section of the website after the homepage says Edmonton business consultant. Because consumers want to know who the people are.

If they do not know who the people are, because there is nobody on the website. They cannot get to know them, like them or trust them. Because they do not know who they are. They could be anyone, from anywhere. Including a fake business.

Therefore, an entrepreneur’s marketing plan needs to include how they are going to use their own image to be the face of their business. And what they are going to do to help ensure that they are advertising that. So that potential customers can get to know them and like them.

Edmonton Business Consultant | Growing a Brand Customers Trust

Let many business owners do not want to show their face in their business says Edmonton business consultant. Because they want to appear to be a large corporation. Because they think that is going to be will help them be successful. Nothing could be further from the truth.

Customers want to identify with the businesses that they use. So it is important to get to know, like and trust the people in the business. Especially including the business owner. Edmonton business consultant recommends that entrepreneurs build an extremely good team page.

Not only showing pictures of the business owners themselves. But all of the staff as well. Including the company’s unique story, and everyone’s biographies. So that the customers can see the real people behind the business. And know who they are and where they are from.

That along with the story of the business can help customers identify with the business. But it does not have to stop with the team page. An entrepreneur should create videos about their business, themselves, the staff and what they do.

And then use these videos in a wide variety of areas such as social media platforms, their website and YouTube. Not only to get the message out about who they are and what they do. But so that they can start to solidify who they are to themselves as well.

in addition to that. Edmonton business consultant suggests that entrepreneurs focus on getting Google reviews in their business. The reason why, is because his studies have shown that 88% of all customers look at Google reviews before making their purchasing decisions.

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And if there is not enough Google reviews to inspire confidence, they will take their business elsewhere. Any amounts of reviews under forty does not inspire confidence. Because customers often think that those reviews were done just by their friends and family.

Or that they simply do not have enough happy customers because they are not very good at what they do. Therefore, the more Google reviews that a business can get.

And the faster they can get them, will help when people look at those Google reviews to make their purchasing decision. They will have that built in trust, by seeing how many people also had great experiences with the company.

However, this is very important to create a strategy around. Because entrepreneurs will not be able to generate forty Google reviews in their business without trying.

Not only that, but it is going to be something that takes them a lot longer than they assume it will take. Which is why business owners should start doing this as soon as they open the doors to their business.

If an entrepreneur’s marketing plan does not specify how they are going to build a relationship with their customers, or generate Google reviews. Not nor should contact Edmonton business consultant for a meeting to discuss how they will be able to help the entrepreneur create a marketing plan that will help them succeed.

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