Edmonton Business Coach | Stop Building Your Website Early
The Edmonton business coach says “stop building your website early”!There is a lot of misconception out there in the business world, especially with new businesses that you have to build your website and all your marketing materials before you get started with your business. This is not 100% true. Yes it’s very nice to have a great-looking website that represents your brand your company and your services. Nobody would disagree with that. One of the biggest problems that we see, is when a website and marketing materials are developed before the company’s main ideas are flushed out.
Being an Edmonton business coach we see this very often brand-new startups. The biggest problem that we have with it is that most of the time companies have to end up redeveloping and redesigning their website and marketing materials over again. This is a significant waste of time and money.
One of the best places to start for any small business is to take advantage of the free stuff that’s available with Google. The number one place to go is your Google my business listing. Because with this you can be found in Google local searches on the maps result. This means that your customers can get in touch with you through Google search without having webpage.
As the Edmonton business coach we recommend that people don’t start doing any online advertising until they have at least 40 Google reviews. Because reachers is found that an average consumer expects a business to have at least 40 reviews before trusting their star rating. He start doing any advertising before this time it will be a waste. Consumers want to have that trust factor before they will consider looking at your website visiting your store or making a purchase from you. It does happen but is very rare. The more Google reviews the better. We recommend that you have as many as possible and never stop getting them.
One of the first things that you should also do, is think about a local design. Having a well developed and designed local is very important for any small business. There are a lot of different things to consider shape, colour, type, and style amongst other things. Your logo is going to be the main representation that people have of your brand on your website and in all your marketing materials. So it’s best that you take time and go with a great designer to make sure that you have a logo that you are proud of that represents your company completely.
And another thing that you should definitely do before you have your website ironed out, is start figuring out what you’re all about. You need to determine what the problem is that you are solving for the public at large. So this goes deeper than just saying that you are a plumber, or an electrician, or any other type of business. What this means is what is the big overarching problem that you see in the marketplace that people need solved.
Edmonton business coach | more important things
some of the most important things that companies must consider before they start developing their website and other marketing materials is their problem, mission, vision, and values.
Until you have all of these questions answered, then this can be very difficult for you to get a website developed if you talk to any designers out there who are creating websites, their number one hindrance to getting it done is having website content from the client. So it is a great idea for any company to take some time develop these things. You can get help from an Edmonton business coach like inspired method marketing and coaching.
What is your vision? A vision is not just some pie-in-the-sky, rainbows and unicorns idea. Your vision has to be a marker for your business to aim for. So how many people do you want to help one amount of time is a good place to start when developing the vision that you have for your company. The next thing you need to consider is what is the company’s mission. A mission is how you’re going to accomplish that vision. For example the mission of inspired method marketing and coaching is, inspiring businesses detail the unique story and attract raving fans.
The next and most important thing that you need to consider when starting any new venture, and before developing any of your marketing initiatives, is to develop and determine what your company values are. Your company values are a reflection of who you are as a person, and who your management team is, and what your employees will ascribe to be. This also will give you a clear indication of the direction that you need to take when you’re creating your customer service plan going forward.
Before developing your marketing initiatives you must have all of these ideas solidified. If you don’t do all these things before hand, then you run the risk of having to redo all of your marketing and branding over again. And when you’re talking about a website that can cost tens of thousands of dollars, that’s a lot of money to be thrown out the window because you got it wrong first time.
Right now the Edmonton business coach at inspired method marketing and coaching has a fantastic offer for any small business was wanting to get started developing their marketing initiatives today. For one month you will get for weekly sessions with a business coach for only one dollar. In order for anybody to take advantage of this offer simply go to our website inspired method.com and filled the contact form in one of our business coaches will give you a call to set up an initial consultation. The other thing you can do to take advantage of this offer right now is to give us a call at 780-937-2939.
One question people often have is do they need a website if they have a Facebook page. One of the mistakes I see a lot of small businesses with no budget is they try and run and operate their business through Facebook. One of the problems that I see with this is when Facebook goes down they have no way for anybody to see their business. When somebody has business on Google, that business has more of an opportunity to be seen because when people search on Google there intending to find what they’re looking for. You can be restaurant plumber, electrician or any other type of business, and you can be found in the Google search engine results page. People don’t search the same way on Facebook.
On Facebook either have to be a friend of a friend or be invited to like a page, or be targeted by Facebook ad. This is somewhat effective for an established business with a larger marketing budget and a lot of time on their hands.