Edmonton Business Coach | Do I Have To Be a YouTube Star?
This is a funny question that we get here at Edmonton business coach headquarters. You have to think about who our main customers are. We have people in the construction and building trades. So these people are not comfortable being in the limelight.
These people are typically working in construction with a bunch of similar minded people. These aren’t your typical polished well spoken individuals. Not saying that all tradespeople are Neanderthals, but what I am saying is it is not their zone of comfort to be in front of the camera.
As an Edmonton business coach, we help them to get over their fears, and feelings of discomfort when being in front of the camera. I say camera very loosely because we use smart phones for capturing video. The great thing about using a smart phone is anybody can do it.
Even you reading this article can use your smart phone to begin creating long-form video content for your business. You don’t necessarily have to use an Edmonton business coach that inspired method marketing, but we will help you get started growing your business.
Lots people think that they get on YouTube that it’s going to go viral and people in other countries are going to start seeking them out in stock them. This is so far from the truth. Because there are millions of hours of video content that are up on YouTube currently and is growing day by day, the likelihood of somebody just happening upon your information online is very rare.
We use strategic keywords to get our customers videos to rank on YouTube as well as in Google search engine results. It’s not something that we put up there in order to get a corporate sponsor, it’s something that we used to win with SEO.
It’s kind of funny to think that we are making 10 minute videos that nobody’s ever going watch. But some people find comfort in that because they know that nobody’s really going to be watching them. If somebody does happen to watch their videos it really makes little to no difference on anybody’s life.
So you don’t have to worry about making 10 minute videos on YouTube thinking that you’re going to be stocked by paparazzi.
The biggest thing we want to help people do is to create content for their website, that will help with search engine optimization. Yes you can use these videos for social media and it can be helpful in showing your social media audience what you’re all about.
You also have the choice of going live with your videos, but most people aren’t comfortable with the live environment in a rather pre-record something and put it up later.
The professionals at inspired marketing and coaching can help you with this process when you want to get started. We are a now have a no-brainer offer that gives you one month of business coaching and marketing assistance for your small business for only one dollar.
Edmonton business coach | using video for LinkedIn
LinkedIn is a great place for certain businesses to grow their professional network according to the Edmonton business coach. This is the place where many professionals go to find clients that will be the perfect fit for their business. Articles are a great thing to do for LinkedIn, but they are very time-consuming and take a lot of effort to do.
Unless you’ve actually slotted out time to do this in your schedule, you will never end up doing it. So one of the things that we recommend you can do is to use video on LinkedIn. As of this article LinkedIn does not have a live video section available for their users. But you are able to upload videos that you have prerecorded earlier.
When you have 10 minute videos that you made with your Edmonton business coach, you can then make sure that these videos are formatted for LinkedIn. This means they can’t be any longer than 10 minutes long start to finish, and they should be in portrait mode.landscape.
Because most people watch these videos on a smart phone, it’s best to use portrait mode or one-to-one mode so that it takes up more of the screen area. Now what you share on LinkedIn is up to you, but for your ideal and likely buyers he should put something that is relevant to their industry, and that speaks to their needs.
The best thing to do is also include transcriptions on your videos. This is something that can be done quickly and easily there are a lot of programs out there that help you do that you can do directly in Facebook and you can also do it in YouTube.
If you have the time or an assistant to help you you can also physically transcribe these notes using a video editor.
This is not something that we do at inspired method marketing and coaching for our clients, but we do not advise them not to do it. It can be very useful for certain industries. She should definitely start creating videos for your business today. Even if you’re not comfortable doing it, you need to get comfortable with being in front of the camera.
If you want to start any kind of a business in the 21st-century, then you need to be used to getting in front of a camera. When you come to think about it, we are surrounded by cameras all day every day. On every street corner there is a camera that is recorded in your actions and in front of every building.
This is a little Orwellian for my liking, but it is the reality that we live in today. So you’re already in front of the camera so why not use it for your benefit.
You should deftly get in touch with the Edmonton business coach today and schedule your one-hour assessment to see how we can help your business to grow. Call 780-937-2939.